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It’s widely accepted that clinical trial data can’t tell us everything we need to know about how a medication will perform outside of a controlled or clinical setting.

Different patient populations will often respond differently to a drug or treatment plan, meaning that they end up with varied health outcomes. Whether this is a physical difference in terms of side effects due to genetics or co-morbidities or related to how closely the patient is able – or willing – to follow their treatment plan, it can be extremely useful to understand these real-world differences.

By understanding more about a medication’s use in the real world, away from clinical settings, pharma companies and care providers have an opportunity to improve care, make it more personalised and patient centric and reduce health inequalities. In this article, we explore the role of real-world patient data in improving health outcomes.

Download this exclusive article to see the power of patient reported data. 

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