Katie leads the digital commercialisation arm of our Digital+ market. She is an expert in designing and implementing patient-centric digital solutions across therapeutic areas. Throughout her career, Katie has led the commercialisation of innovative digital tools for chronic disease management, partnering with pharmaceutical companies to maximise brand launches.
Katie’s expertise lies in co-designing modular digital solutions that combine high patient engagement with meaningful RWD capture, enabling brand teams to enhance patient support while generating valuable insights for market access and commercial strategy. She works closely with brand teams from pre-launch through to commercialisation, ensuring digital solutions deliver measurable value while aligning with both brand objectives and patient needs.