The power of patient insight: Understanding the drivers of adherence and persistence
Medication adherence is crucial for many reasons, including optimised treatment effectiveness and improved patient outcomes.
However, it’s thought that up to 50% of people worldwide don’t take their medications as prescribed. Patients who adhere to and persist with their treatment regime are more likely to achieve positive health outcomes. This can play a huge part in ensuring effective disease and symptom control and overall wellbeing. There are several reasons why patients might deviate from their prescribed treatment plans, such as medication side effects and unrealistic expectations leading to perceptions of poor efficacy.
This paper outlines;
- How can our data be used to generate meaningful insight
- How considering a holistic support package can lead to improved medication adherence
- How adherence can be impacted by a range of other factor
- How insight be used to develop adherence initiatives in the real world with real examples
